Proton Holdings Berhad Friday presented a RM50,000 contribution in cash and kind to the Malaysian Medical Relief Society (Mercy Malaysia) in support of its mission to help earthquake victims in Padang, Sumatra.
Its group Managing Director, Datuk Syed Zainal Abidin Syed Mohamed Tahir, said the contribution will be used by Mercy Malaysia, among other things, to provide medical and hygiene support to the quake victims.
"Proton Edar, through its subsidiary in Indonesia, is also providing three units of its multi-purpose vehicle, the Exora, for Mercy Malaysia's transportation needs to help the victims.
"The Exoras will be used as Mobile Clinics to ferry doctors directly to the victims for immediate medical aid.
"Proton will also support the petrol expenses as well as the drivers for the three vehicles and all other expenses incurred by the vehicles," he told reporters after presenting a mock cheque worth RM50,000 to Mercy Malaysia acting general manager, Mohd Shaharuddin Asmani at a simple ceremony, near here Friday.
Syed Zainal Abidin also said that Proton will be setting up a Relief Fund in both Malaysian and Indonesian offices for collection among its employees.
Meanwhile, he said that Proton's dealer in Padang also suffered losses due to the earthquake and he is looking into ways to assist the dealer concerned to restore his business.
Saturday, October 17, 2009
Proton Can Also Provide Good Performance - Value for your money
Proton unveiled a turbocharged 1.6 liter engine to selected press in Norwich, UK earlier today while our King and Queen His Majesty Seri Paduka Baginda The Yang di-Pertuan Agong Al-Wathiqu Billah Tuanku Mizan Zainal Abidin Ibni Al-Marhum Sultan Mahmud Al-Muktafi Billah Shah and Her Majesty Seri Paduka Baginda The Raja Permaisuri Agong Tuanku Nur Zahirah were visiting the Lotus headquarters in UK.
The new turbocharged engine is said to have the power capacity of a 2.0 liter engine. No precise figures were given but we can make an educates guess – 2.0 normally aspirated would mean around 140 to 150 horsepower. Usually with a turbocharged engine, a 150 horses figure would probably be accompanied by 220Nm to 240Nm of torque. This should put performance at a similiar level with the turbocharged 1.6 liter in the Peugeot 308 Turbo, which is very nice since the peak torque kicks in at low RPMs.
70 engineers worked on the engine project. According to Proton, the engine was developed in collaboration between Proton and Lotus Engineering, with active involvement of Malaysian engineers and vendors. I actually so happened to meet a few young Proton engineers at a UK visa application center in KL and they were applying for a UK work visa for a certain project, so this must have been it ;)
Producing the engine took 18 months from approval of engineering proof of concept. The proof of concept could have been that turbocharged engine we saw in the Exora. The engine was designed for high torque applications, which will provide good driveability in larger Proton cars such as the Proton Exora. Proton Director of Engineering Tajul Zahari said the engine is RON95 compatible. Apparently the engine will be ready by 2011, so we should see it in Protons by then.
The new turbocharged engine is said to have the power capacity of a 2.0 liter engine. No precise figures were given but we can make an educates guess – 2.0 normally aspirated would mean around 140 to 150 horsepower. Usually with a turbocharged engine, a 150 horses figure would probably be accompanied by 220Nm to 240Nm of torque. This should put performance at a similiar level with the turbocharged 1.6 liter in the Peugeot 308 Turbo, which is very nice since the peak torque kicks in at low RPMs.
70 engineers worked on the engine project. According to Proton, the engine was developed in collaboration between Proton and Lotus Engineering, with active involvement of Malaysian engineers and vendors. I actually so happened to meet a few young Proton engineers at a UK visa application center in KL and they were applying for a UK work visa for a certain project, so this must have been it ;)
Producing the engine took 18 months from approval of engineering proof of concept. The proof of concept could have been that turbocharged engine we saw in the Exora. The engine was designed for high torque applications, which will provide good driveability in larger Proton cars such as the Proton Exora. Proton Director of Engineering Tajul Zahari said the engine is RON95 compatible. Apparently the engine will be ready by 2011, so we should see it in Protons by then.
Exora - Stand High in the World
Hundreds flock to see the unveiling of the first Malaysian multipurpose vehicle (MPV) `Exora' by Malaysian car manufacturer Proton when it made an official debut here in Brunei at a launching ceremony held at the Rizqun International Hotel yesterday.
Present at the launching ceremony were the Brunei-Muara District Officer, Dato Paduka Haji Md Yusof bin Bakar, High Commissioner of Malaysia to Brunei Darussalam, Dato' Ku Jaafar Ku Shaari and representatives from proton Holdings Berhad, as well as from Worldwide Motor Sdn Bhd, the sole distributor of Proton cars in Brunei.
Brunei is the third export market for the Exora after entering the Singapore and Indonesia markets earlier this year. The Exora is also making its way to Thailand and is expected to be launched there in December. This is the 9th Proton model to be exported to Brunei since proton made its presence in 2002.
The Exora marks Proton's foray into MPV segment, a new segment for the 24-year-old company.
"As a relatively young car manufacturer, the Exora is a major achievement for us and it signifies our commitment in developing products that satisfy the current market needs and wants, both domestically and internationally," said Proton Holdings Berhad Chairman Dato' Mohd Nadzmi bin Mohd Salleh.
The Exora encompasses almost 90 per cent of Malaysian parts and components and is the first "Malaysian-made' MPV, with Proton's involvement right from its design and concept to its engineering and manufacturing stages.
The Exora is also an engineering feat for Proton as it was developed in merely 18 months from the time Proton fixed the design (model-fix) right up to its production stage.
Dato' Mohd Nadzmi added, "Brunei is an important MPV market for Proton as the segment is in high demand there.
"Our target market is for those families who are looking for an MPV that is competitively priced but spacious, stylish and up-to-date in terms of technology. We hope to see a positive response from the families in Brunei."-- Courtesy of Borneo Bulletin
Present at the launching ceremony were the Brunei-Muara District Officer, Dato Paduka Haji Md Yusof bin Bakar, High Commissioner of Malaysia to Brunei Darussalam, Dato' Ku Jaafar Ku Shaari and representatives from proton Holdings Berhad, as well as from Worldwide Motor Sdn Bhd, the sole distributor of Proton cars in Brunei.
Brunei is the third export market for the Exora after entering the Singapore and Indonesia markets earlier this year. The Exora is also making its way to Thailand and is expected to be launched there in December. This is the 9th Proton model to be exported to Brunei since proton made its presence in 2002.
The Exora marks Proton's foray into MPV segment, a new segment for the 24-year-old company.
"As a relatively young car manufacturer, the Exora is a major achievement for us and it signifies our commitment in developing products that satisfy the current market needs and wants, both domestically and internationally," said Proton Holdings Berhad Chairman Dato' Mohd Nadzmi bin Mohd Salleh.
The Exora encompasses almost 90 per cent of Malaysian parts and components and is the first "Malaysian-made' MPV, with Proton's involvement right from its design and concept to its engineering and manufacturing stages.
The Exora is also an engineering feat for Proton as it was developed in merely 18 months from the time Proton fixed the design (model-fix) right up to its production stage.
Dato' Mohd Nadzmi added, "Brunei is an important MPV market for Proton as the segment is in high demand there.
"Our target market is for those families who are looking for an MPV that is competitively priced but spacious, stylish and up-to-date in terms of technology. We hope to see a positive response from the families in Brunei."-- Courtesy of Borneo Bulletin
SHOULD CAR MANUFACTURER USE FACEBOOK, TWITTER, YOUTUBE AND FLICKR TO PROMOTE THEIR CAR?
Many peoples nowadays already addicted with the social media such as Facebook and Twitter.Everyday we always heard about Facebook and Twitter promoted by radio station while driving.These two social media is quickly becoming the new standard in successful marketing.
A new study has found that the effectiveness of traditional advertising has been on the decline for years and a strong social media presence,is quickly becoming successful marketing.From that study, they found that German brands like BMW and Mercedes dominate while Japanese and American brands are largely absent.
From that study, they also have found that luxury automakers are not maximizing the full potential of social media in their communications efforts.The study was run by MH Group Communications and Forum Strategies & Communications, based out of New York.It concluded that the industry has yet to tap the full potential of social media by utilizing an integrated and holistic approach, and are focusing their efforts on YouTube, Facebook and Twitter rather than the full spectrum of social media platforms where benefits could be gained.
It also revealed that social media conversations around luxury automakers focused on four key topics: Admiration of the brand, sales and deals, questions about features, service and availability, and news and vehicle announcements.
Using unique measurement methodologies to determine the size and activity level of communities around specific auto brands across Facebook, Twitter, YouTube, and Flickr, the study was able to rank the brands in terms of their engagement in social networks.
Malaysian car maker should take action to promote their car using the social media so that their brands are known around the world.It is a cheap advertising but really a successful marketing.
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